Three strategies sellers can use to correctly price their homes.
If you are thinking about selling your home, it is critical that you know how to price it correctly in this shifting market. You’ve most likely heard about rising interest rates, so you know the market is changing, and it is important to adapt.
When we sit down with sellers, our goal is to determine their plans and what they want to accomplish by selling their homes. Maybe they’re trying to make a fast move, or maybe they just want to test the market. Once we know their motivation, we can develop a top-notch strategy. There are three main strategies that we use:
1. Needle in a haystack. This is where we try to find that rare buyer who is willing to pay top dollar for a home just like yours, but it’s a challenging strategy.
“We will help you determine which strategy best fits your needs.”
2. Pricing at the market. This is where we look at all other homes that are similar to yours and use those to come up with a price that matches where the market is at.
3. Pricing under the market. This is where we price the home slightly below market value to attract more buyers, then use that competition to get a much higher price in the end. This strategy is the one that our savvy sellers gravitate to most often, and it creates a sense of urgency among buyers. It may seem counterintuitive to have a lower price, but I have over 20 years of experience, and during that time, I have seen that this strategy is the best way to get the highest price for your property.
When we meet with sellers, we always look to see which of these three strategies best fits their needs. This will help us keep them ahead of the curve. Plus, we use our top-notch marketing to help sellers find the most motivated buyers.
Just know that my team and I are here for you, and we’d love the opportunity to sit down with you and talk through your scenario to come up with the best strategy for you. Call or email us anytime—we look forward to talking with you.
